01 // THE STUDIO
Proofs of Capability
Self-initiated prototypes, made because they needed to exist, clearly marked, not client engagements. Built to demonstrate range beyond the shipped record.
Concept work, not client engagements
Everything here is a demonstration. Real, delivered work lives on Projects. Numbers shown are illustrative targets, never presented as results.
Lumen Coffee: Launch Campaign
Brand Identity & Social Launch Campaign
A 30-day social launch for a fictional specialty-coffee brand: positioning, voice, and a full content calendar.
AI Social Content Engine
AI Content Automation Pipeline
A system that drafts, routes for human approval, schedules, and measures social content, on the stack I actually use.
Meridian Relief: Nonprofit Rebrand & Social Kit
Nonprofit Visual Identity & Social Kit
A full rebrand for a fictional relief nonprofit: logo system, donor one-pager, and ready-to-post social templates.
Signal Weekly: Newsletter Design System
Email Newsletter Design System
A designed email template, a 4-week editorial calendar, and one fully written sample issue for a fictional weekly digest.
Automated Digest & Newsletter Pipeline
AI Content Curation & Send Automation
A pipeline that finds source material, drafts a digest in a locked voice, and sends it, the engineering behind a newsletter like Signal Weekly.
Social Engagement Analytics Dashboard
Social Media KPI Dashboard & Automated Reporting
A dashboard that pulls social performance data automatically and tells you what to post more of, the measurement side communications work usually skips.