01 // THE STUDIO
The Studio
Concept builds and demonstrations. These are self-initiated — not client work — made to show what I can build before someone commissions it.
Concept work — not client engagements
Everything here is a demonstration. Real, delivered work lives on Projects. Numbers shown are illustrative targets, never presented as results.
Lumen Coffee — Launch Campaign
Brand Identity & Social Launch Campaign
A 30-day social launch for a fictional specialty-coffee brand — positioning, voice, and a full content calendar.
AI Social Content Engine
AI Content Automation Pipeline
A system that drafts, routes for human approval, schedules, and measures social content — on the stack I actually use.
Meridian Relief — Nonprofit Rebrand & Social Kit
Nonprofit Visual Identity & Social Kit
A full rebrand for a fictional relief nonprofit — logo system, donor one-pager, and ready-to-post social templates.
Signal Weekly — Newsletter Design System
Email Newsletter Design System
A designed email template, a 4-week editorial calendar, and one fully written sample issue for a fictional weekly digest.
Automated Digest & Newsletter Pipeline
AI Content Curation & Send Automation
A pipeline that finds source material, drafts a digest in a locked voice, and sends it — the engineering behind a newsletter like Signal Weekly.
Social Engagement Analytics Dashboard
Social Media KPI Dashboard & Automated Reporting
A dashboard that pulls social performance data automatically and tells you what to post more of — the measurement side communications work usually skips.